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The UNC didn’t just win votes, they told a story that made people believe in a better future with them at the helm. This is a breakdown of how they used storytelling and marketing strategy to win this election.
Storytelling is not just about what is being said but also about what is being shown and the feelings that are evoked. This is why the most effective brands don’t just tell you who they are, they show you. And the way they show you? Through indirect storytelling.
Christmas is just one of those nostalgic seasons, where we try to recreate the feelings of years before. The smell of fresh paint, the spirit of sharing and camaraderie, the social pressures to buy gifts for your loved ones... it’s the best time of the year.